Future of Customer Data Platforms for Businesses Virtual Summit

Overview

CDP is a data management technology for collecting, transforming, aggregating, segmenting, and activating direct data about people. Typically, the goal is to improve customer loyalty and revenue by improving CX. The problem is that most of us have defined the customer experience too narrowly. While marketing (enhanced email) and advertising (more relevant advertising) are two of the main drivers of CDP technology that will continue to deliver more personalized experiences, true CX must consider more human interactions beyond these channels. Moments in the call center: interactions with salespeople, trading terminal stores

The digital transformation driven by the pandemic has made CDPs ever more useful to the marketing system, and their use cases and capabilities continue to evolve and change. In this new phase, we will see identities redefined as consumer-centric through interest management and smarter ways to connect user data to systems that need it. A true "CDP industry power" business will emerge as companies seek to connect the way they operate their interactions with the way their customers interact with them. When choosing the right customer data solution for your organization, it is important to stay on top of these ongoing developments.

Group Futurista is hosting another episode of the virtual summit called "The Future of Customer Data Platforms for Businesses," to disseminate education about the subject matter to the audience. Join this informative summit for useful insights.