Future of Demand Generation for Businesses Virtual Summit (2nd Edition)

Overview

Traditionally, marketers have used demand generation to fill the top of the funnel with potential buyers. But today, that's no longer the case. As marketers reevaluated their pipelines, they began to focus on quality over quantity. Demand generation monitoring trends reflect the current focus on demand generation strategies to guide the customer's purchasing journey. Now it's not just about leads; it's about monetization, a much more strategic undertaking than ever before.

In 2021, only 49% of demand-side marketers actively measured campaign attribution and performance. However, according to 2022 statistics, this is not a need for testing but a necessary tool for effective demand creation. Demand generations have changed significantly in the last two years of the pandemic and will continue to increase. The future of demand generation is here, and the rules of the game have changed.

But how do you know if your demand creation strategy is working? What metrics should you use to measure your success? And what best practices will ensure a successful strategy for years to come?

Answering these questions accurately requires a detailed session on the subject. As such, Group Futurista is taking the lead in disseminating useful information and verifying its practicality by presenting ‘Future of Demand Generation for Businesses’, a knowledge-rich virtual summit.

Reserve your seat as soon as possible to be part of this amazing journey.