Giving a brief : brand management is a process that entails various methods. These methods include logo, packaging, design, price, advertising and many more. This is to boost the perceived value of a specific brand or product. In addition, it helps establish strong brand awareness and obtain loyal customers. It also helps in building a positive image of a brand, gaining brand recognition and getting huge revenue. On the other hand, marketing management has the direct responsibility to find out areas. These areas can be where the company’s products and services fail to fulfill consumer needs and expectations. It is also about initiating vigorous marketing programs to provide desired satisfactions explicitly demanded by consumerism. Above all, marketing management’s nature and objectives should be vastly more consumer-oriented and much less product or corporation-oriented. This is to gain maximum long-range benefits.
There is no doubt that a visible and recognizable brand is one of the keys to success. Nevertheless, it is often a challenge for business owners to maintain a leadership position in today’s increasingly competitive market. In today's time, customers expect brands to be transparent, credible and customer-orientated. Hence, it has become crucial for companies to sustain consistent brand voices across different communication channels and carry value.
Want to know more? Join our virtual summit 'Future of Marketing & Brand Management For Businesses (2nd Edition)' which will include revolutionary keynotes and case studies. We will bring together an amazing selection of industry-leading speakers around the globe. You will get to know a lot in the domain of Marketing & Brand Management.
Connect, listen and learn with our live digital sessions.
Conversations and deliberations that are contagious.
Network Digitally with industry leaders across the globe.
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The summit will consist of interesting web panel discussions, exclusive live fireside chats and engaging digital industry presentations.
Industry's thought leaders, decision-makers, and solution providers will gather virtually to discuss the latest trends, innovations, and technologies in the Artificial Intelligence Industry.
Congregation of industry's top-level executives and senior officials for knowledge sharing.
How Marketing & Brand Management Has a Direct Impact on Your Bottom Line?
Marketing And Brand Management: Thinking Beyond The ROI.
Branding in the Age of Transformation: The New Brand Management.
Monitoring & Analytics
Research & Intelligence
Advanced Workflow Automation
Online Marketing Platform
Mobile Marketing Automation
Marketing Automation Excellence
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